Ed Turek, owner of Turek’s Plumbing in Applegate, Wisconsin, admits he hasn't done much to be pro-active in the online review space until now. I interviewed two contractors about their reputation marketing efforts. Businesses risked losing as many as 22 percent of customers when just one negative review was found that percentage jumped to 59.2 percent when three or more negative reviews were found.67.7 percent of participants said that online reviews greatly affected their buying decisions.Two very important pieces of data came out of that study.
Dan Hinckley of Go Fish Digital, lead a research study to determine how influential online reviews were in consumer buying habits. Your customers are influenced by online reputation and, let’s face it, if you are not there actively participating in the online review space, your competitor down the road is, and it’s costing you business. Google looks at online reputation as an SEO ranking factor. There’s no way around reputation marketing today. It’s worth it and they won't seem like the enemy if you have a bunch of five star reviews from happy customers. So the question is, do you need to play the Yelp game? My answer is, 100% yes. More than half of registered Yelp users are 35+, more than 70 percent are college educated and more than 55 percent report income over $60,000 per year. What is more interesting are the demographics of users. The home services category makes up 12% of those reviews. On the other hand, numbers don't lie and the power of Yelp is undeniable.Īccording to its latest fact sheet, Yelp’s cumulative reviews contributed since inception total a staggering 95 million as of December 31, 2015. Ironically, Yelp has had a scandalous reputation itself, from allegations of bullying small businesses to its infamous filtering algorithm.
Let’s face it, it’s not really a love-hate relationship, more like a hate-hate relationship contractors have with Yelp.
0 kommentar(er)
